Are there examples of Fortune 500 CEOs successfully implementing the techniques outlined in 'Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life'?

Dr. Mark Goulston's book, "Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life", has significantly influenced strategies for dealing with irrational people in the corporate world. The book provides insights into the workings of the human brain, particularly the Reptilian Lower Brain, Paleomammalian Middle Brain, and Neomammalian Upper Brain, which are responsible for survival instincts, emotional processing, and objective decision-making respectively. Understanding these aspects can help in dealing with irrational people as it provides a basis for why they may act the way they do. The book also offers practical advice on how to handle such individuals without resorting to counterproductive measures.

The Neomammalian Upper Brain, also known as the neocortex, plays a crucial role in making smart decisions and controlling impulses. It is the most evolved part of the human brain and is responsible for higher order brain functions such as sensory perception, cognition, generation of motor commands, spatial reasoning, and language. It allows us to look at situations objectively, plan ahead, and control our impulses. This part of the brain helps us to think before we act, consider the consequences of our actions, and make decisions that are in our best long-term interest.