IBM's turnaround under Lou Gerstner's leadership is a classic case of successful organizational change. Gerstner's approach involved several key strategies. First, he recognized the importance of cash flow and implemented measures to increase it. Second, he tackled the company's toxic culture by promoting open communication and eliminating ineffective practices. Third, he reinvigorated employees by adopting a market-driven strategy and instilling a sense of urgency to outperform competitors. The broader implications of IBM's success include the importance of strong leadership, the need for cultural change in struggling organizations, and the effectiveness of a market-driven strategy.
Learn from one of the best turnaround leaders of our time, Lou Gerstner of IBM. Take a page from Ger...
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