The diagnosis phase in strategic planning, as outlined by Richard Rumelt, involves identifying the critical issues or challenges that the organization is facing. This could be anything from declining market share, poor customer satisfaction, or internal inefficiencies.
To start the diagnosis phase, the leadership team could ask questions like:
1. What are the most pressing issues we are currently facing?
2. How are these issues impacting our business performance?
3. What are the root causes of these issues?
4. How do these issues align with our current strategic objectives?
5. What are the potential risks if these issues are not addressed?
These questions will help the team to identify the problems that need to be addressed and provide a clear direction for the next stages of the strategy: the guiding policy and the set of coherent actions.
Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their succ...
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