Starbucks could benefit from a customer loyalty program similar to the one PwC implemented for Chipotle. Starbucks already has a rewards program, but enhancing it with personalized offers and rewards based on customer's purchasing habits could increase customer retention and spending. This could be achieved by leveraging data analytics, similar to what PwC did for Chipotle.
How do you gain and retain customers? A lucid, concise proposal makes all the difference in your pra...
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