Almost any company can benefit from strategic alignment, but let's take the example of a tech startup. This company could benefit from strategic alignment by ensuring that its business strategy aligns with its technology strategy. For instance, if the business strategy is to innovate and bring new products to market quickly, the technology strategy should support this by focusing on agile development and rapid prototyping. This alignment would ensure that all departments are working towards the same goal, increasing efficiency and the likelihood of meeting business objectives.
Lack of strategic alignment is one of the key reasons why businesses fail to meet their objectives....
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