A company like Amazon could benefit from using strategy maps. Amazon has multiple business units such as e-commerce, cloud computing, digital streaming, and artificial intelligence. A strategy map would help Amazon to align these diverse units towards a common goal. For instance, in the financial perspective, the goal could be to increase overall revenue. The customer-oriented objective could be to improve customer satisfaction across all units. The internal business process objective could be to streamline operations and reduce costs. The learning and growth objective could be to foster innovation and employee skill development. Thus, a strategy map would provide a clear direction and help in decision making.
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