One example of a company successfully using ABM is Adobe. Adobe implemented an ABM strategy to target specific accounts that had the potential for high annual contract value. They created personalized campaigns for these accounts, which resulted in increased engagement and ultimately led to a significant increase in their annual contract value. This example demonstrates how ABM can be used to focus on high-value accounts and increase revenue.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
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