A business can ensure that its offerings align with its unique selling proposition by understanding its origin and credibility, defining its purpose clearly, having a clear vision of the future, identifying the trends that will power its success, understanding its competitive landscape, defining what makes it unique and the best in its field, knowing when to add or subtract offerings, and identifying and engaging with its brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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