How can a company ensure fairness in a personalized rewards system?

To make the rewards system more interactive and engaging for employees, companies can consider personalizing the rewards to reflect the individual's lifestyle, work, and communication preferences. This could involve offering a variety of rewards and allowing employees to tailor them to their needs and preferences. This approach is likely to be more effective in attracting and retaining top talent and gaining a competitive edge.

A company can ensure that its rewards system is rooted in the present and not in the past by offering a flexible system that caters to the diverse needs and preferences of today's workforce. This includes providing a variety of rewards and ways to tailor them to individuals. Employees today want a custom rewards experience that reflects how they live, work, and communicate. Companies that can deliver such personalized rewards are likely to be more effective in their efforts to attract and retain top talent and will be better positioned to gain a competitive edge.