A company can transition from traditional marketing to being remarkable by embracing risk and innovation. This involves creating products or services that are new, different, and exciting. As Seth Godin suggests, being safe is risky. Companies that cling to traditional marketing may feel safe, but they are at risk of becoming irrelevant. Instead, they should strive to be remarkable by offering exceptional products or services that are worth noticing and talking about. Examples of such companies include Sam Adams, Jet Blue, and Starbucks.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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