A small business can apply Gerstner's decision to keep IBM together by focusing on integration and synergy among its various units or departments. Instead of breaking apart the business into separate entities, the business should strive to work as a cohesive unit, leveraging the strengths of each part to create a more robust and versatile whole. This approach can help the business meet a broader range of customer needs and adapt more quickly to market changes. It's also important to note that this strategy requires strong leadership and a clear vision, as demonstrated by Gerstner at IBM.
Learn from one of the best turnaround leaders of our time, Lou Gerstner of IBM. Take a page from Ger...
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