A traditional sector company can apply the innovative approach of defining the job of a product or service by first understanding what job customers hire their product or service to do. This involves deeply understanding the needs and wants of their customers. Once they have this understanding, they can then tailor their products or services to meet these specific needs, rather than offering a one-size-fits-all solution. This approach can open up new avenues for growth and innovation.
Is innovation inherently a question of luck? While good luck is never a bad thing, it turns out that...
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