Gerstner's approach to leading IBM can be applied in other business scenarios by focusing on several key areas. First, understand the importance of cash and find ways to free up more of it. This could involve cost-cutting measures or finding new revenue streams. Second, tackle any toxic culture within the organization. This can be done through robust communication and eliminating ineffective practices. Lastly, reinvigorate employees with a market-driven strategy and instill a sense of urgency to outperform competitors. These steps can help turn around a struggling business, much like Gerstner did with IBM.
Learn from one of the best turnaround leaders of our time, Lou Gerstner of IBM. Take a page from Ger...
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