Hard data can evidence quantifiable interest and demand by providing concrete, measurable proof of potential customer interest in a product or service. This can be achieved through various methods such as surveys, market research, sales data, website traffic, and social media engagement. These data points can show the number of potential customers, their behavior, preferences, and the level of their interest. For instance, high website traffic or strong sales data can indicate high demand. Similarly, positive survey results or high social media engagement can demonstrate interest. This quantitative information is crucial as it validates your assumptions about your customer base and shows that your idea has traction.
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