Quantitative data can be utilized to support business analyses in several ways. Firstly, it can provide hard evidence to back up claims or hypotheses about a business situation or trend. This can help in making informed decisions and strategies. Secondly, it can help in understanding customer behavior and preferences, which is crucial for marketing and sales strategies. Thirdly, it can be used to measure and track performance over time, helping to identify areas of improvement. Lastly, it can be used to forecast future trends and make predictions, which can guide strategic planning.
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