The concept of 'selling the invisible' can be applied to digital services by focusing on customer service and relationships. This involves using customer complaints to improve the service and better position it, as well as clearly defining the service and the targeted customers. The aim is to create 'aha' moments or even a genuine epiphany for the customer, which can lead to increased sales.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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