The 'how-to-think' approach can be applied to marketing physical products by first understanding the product's unique selling points and the customer's buying behavior. This involves asking questions like 'What makes this product stand out?' and 'Why would a customer choose this product over others?'. It also involves understanding the prospects and defining the product in a way that appeals to them. This approach encourages creative and critical thinking, which can lead to more effective marketing strategies.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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