The lessons from 'Crossing the Chasm' can be applied in today's start-up environment by understanding and implementing the strategies for crossing the chasm between early adopters and the mainstream market. Start-ups should first target technology enthusiasts and visionaries who are more open to adopting new technologies. Once these early adopters are convinced, start-ups can then make necessary product modifications to appeal to the pragmatic mainstream market. This approach helps in gaining traction and establishing a foothold in the market.
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that s...
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