Amazon's strategy of tracking purchase data allowed it to identify lucrative market segments. By analyzing the data, Amazon could understand consumer preferences and trends, enabling it to enter and dominate any segment that showed potential for high profitability. This strategy, combined with the vast reach of its online platform, Amazon Marketplace, gave it a significant advantage over traditional retailers who were slower to respond to the e-commerce trend. Furthermore, Amazon's growth led to a decrease in its cost of capital, while it increased for other retailers, further strengthening its market position.
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