Lou Gerstner's focus on free cash flow was instrumental in stabilizing IBM's finances. He learned the importance of free cash flow during his tenure at RJR Nabisco, where he saw billions in assets being offloaded to pay debts. Applying this knowledge at IBM, he initiated cost-cutting measures such as consolidation of functions, selling high-value items like real estate and fine art, and implementing layoffs. These actions increased the company's free cash flow, providing the financial stability needed to prevent IBM's demise.
Learn from one of the best turnaround leaders of our time, Lou Gerstner of IBM. Take a page from Ger...
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