The theories in 'Crossing the Chasm' challenge existing paradigms in entrepreneurial marketing by emphasizing the importance of understanding and addressing the gap between early adopters and the mainstream market. Traditional marketing strategies often focus on a linear progression of product adoption, from innovators to early adopters, early majority, late majority, and finally, laggards. However, 'Crossing the Chasm' argues that there's a significant 'chasm' between early adopters and the early majority. This chasm represents a shift in consumer behavior and expectations, and many start-ups fail because they don't effectively bridge this gap. The book suggests that to successfully cross the chasm, companies must focus on niche market segments, create whole product solutions, and position their product within a market that's receptive to change.
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that s...
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