How does an evaluation matrix help in weighing various partnership options?

To acquire more customers through strategic partnerships, several factors should be considered. Firstly, the potential partner's brand synergy and reputation in the market. A partner with a strong brand and positive reputation can attract more customers. Secondly, the partner's customer base. A partner with a large and diverse customer base can provide access to new markets. Thirdly, the partner's resources and capabilities. A partner with unique resources and capabilities can enhance your product or service offering. Lastly, the potential risks associated with the partnership. It's important to identify and calculate partnership value against potential exposure to risk.

The role of potential risk association in identifying and calculating partnership value is to measure the potential exposure to risk that a partnership may bring. It helps in assessing the value of the partnership against the potential risks involved. This evaluation is crucial in strategic decision making as it provides a clear picture of what the organization stands to gain or lose from the partnership.