Crossing the Chasm by Geoffrey Moore is highly relevant to contemporary issues in entrepreneurial marketing. The book provides a model for understanding the adoption of new technologies and innovations, which is crucial in today's fast-paced tech startup environment. It explains the gap (or 'chasm') that exists between early adopters and the mainstream market, and offers strategies for bridging this gap. This is particularly relevant for entrepreneurs who need to understand how to effectively market their innovative products to a wider audience beyond just the early adopters. The book's insights into customer behavior and market segmentation are also valuable for modern entrepreneurial marketing strategies.
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that s...
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