Strategic alignment supports the fulfillment of a company's long-term purpose by ensuring that all elements of a business, including the market strategy and the way the company is organized, are arranged in a way that best supports the achievement of its long-term goals. This alignment allows for a cohesive approach towards achieving the company's purpose. As strategies and organizational structures change, maintaining alignment ensures that all changes still support the company's purpose.
Lack of strategic alignment is one of the key reasons why businesses fail to meet their objectives....
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