Discontinuous innovation challenges existing paradigms in market penetration by demanding a change in consumer behavior. Unlike incremental innovations, which improve existing products or services, discontinuous innovations introduce new concepts that disrupt the market. This requires consumers to change their habits, which can be a significant barrier to market penetration. The technology adoption life cycle model describes stages of market penetration of discontinuous innovation. Customers' response to discontinuous innovation falls into a bell-curve with five segments, each with unique psychological and demographic profiles. This further complicates market penetration strategies.
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that s...
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