The concept of Purple Cow is all about being remarkable and innovative in business. It encourages businesses to create products or services that stand out like a 'Purple Cow' in a field of brown cows. These remarkable products or services are what Seth Godin calls 'idea viruses', which are designed to be so unique and compelling that they spread like a virus, particularly among early adopters or 'sneezers'. This innovative approach to business is what drives word-of-mouth marketing and makes a product or service talked about and shared.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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