How does the severity of the problem your company is solving affect the perceived value of your solution?

Testimonials can transform a sales pitch into a credible recommendation for your product by providing unbiased, third-party validation of your product's value. They offer real-world examples of how your product has helped others, which can build trust and credibility with your audience. Testimonials can also address potential objections or concerns that your audience may have, making them more likely to consider your product. They essentially serve as a form of social proof, demonstrating to potential customers that others have benefited from your product and therefore, they might too.

Testimonials are important in a business pitch because they provide credibility and trust. They transform your sales pitch into a credible, unbiased recommendation for your product. Testimonials answer the audience's question of "why you?" by showcasing real-life examples of satisfied customers or clients. They can effectively demonstrate the value of your product or service, and can significantly influence the decision-making process of potential investors or partners.

The team slide in a business pitch deck is crucial for the success of a business idea. It introduces the team behind the idea, showcasing their skills, experience, and dedication. This helps build credibility and trust with potential investors or stakeholders. It demonstrates that the business has the necessary human resources to execute the idea effectively. According to some statistics, the team slide can affect 90% of a business idea's ability to take off the ground.