The Venkatraman model emphasizes the alignment of IT department strategy with business strategy by asserting that in a successful venture, the IT strategy should be fully in sync with the business strategy. This means that the IT department's goals, initiatives, and actions should directly support the business's strategic objectives. This alignment ensures that the IT department is not working in isolation but is contributing to the overall success of the business. It also ensures that IT resources are utilized in a way that maximizes business value.
Lack of strategic alignment is one of the key reasons why businesses fail to meet their objectives....
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