There are several alternative methods to track marketing spend and ROI apart from using a marketing dashboard. These include:
1. Using a spreadsheet: This is a simple and cost-effective method. You can create a detailed spreadsheet where you record all your marketing expenses and the returns you get from each marketing campaign.
2. Using accounting software: Many accounting software have features that allow you to track your marketing spend and ROI.
3. Using CRM software: Some CRM software have features that allow you to track the success of your marketing campaigns.
4. Using marketing automation tools: These tools can automatically track your marketing spend and the returns you get from each campaign.
5. Hiring a marketing agency: If you have the budget, you can hire a marketing agency to track your marketing spend and ROI for you.
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