Some common challenges in implementing Scenario Planning include lack of clarity in objectives, difficulty in identifying key factors and uncertainties, and resistance to change within the organization. These can be addressed by clearly defining the objectives of the scenario planning process, using a systematic approach to identify key factors and uncertainties, and fostering a culture of openness and flexibility within the organization.
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Newland recalls being put in a cubicle on the 18th floor of the company's London headquarters and asked to think about the future. "With no real indications of what was required of me," he told "Harvard Business Review." This strange appointment, however, gave birth to the still ongoing experiment of implementing scenario planning to predict risks and opportunities.
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