What are some key strategies for becoming a professional negotiator as discussed in 'Bargaining for Advantage: Negotiation Strategies for Reasonable People'?

While the book summary does not provide specific examples of individuals or companies that have successfully implemented the negotiation strategies outlined, the principles and strategies discussed are widely applicable and have been used by many successful negotiators. For instance, the cooperative negotiation style is often employed in business negotiations to create win-win situations. Similarly, the use of influence and persuasive tactics before resorting to negotiation is a common strategy in many professional settings. However, it's important to note that the effectiveness of these strategies can vary depending on the specific context and the individuals involved.

A retail company can apply the negotiation strategies discussed in the book by first identifying their bargaining style. If they are naturally conflict-avoidant, they should not feign aggression, and if they are competitive, they should not play too nice. Instead, they should aim to be cooperative, as research shows that the most effective negotiators tend to be cooperative rather than competitive. They should also avoid using derogatory comments, as the most talented and effective negotiators use them far less than average negotiators. Before jumping to negotiation, they should first try to use influence to accomplish their goals, such as using their own or someone else's authority or knowledge to impact the other person. If that fails, they can employ persuasive tactics, such as arguments or reason.

The negotiation strategies from 'Bargaining for Advantage: Negotiation Strategies for Reasonable People' can be implemented in real-world scenarios by first identifying your bargaining style. If you're naturally conflict-avoidant, don't feign aggression, and if you're competitive, don't play too nice. Instead, try to be cooperative as research shows that the most effective negotiators tend to be cooperative, not competitive. Also, don't jump straight to negotiation. First, try to use influence to accomplish your goal. If that fails, use persuasive tactics such as arguments or reason. Lastly, remember that the most talented and effective negotiators use derogatory comments far less than average negotiators.