Strategy maps are practical tools used in business processes for various purposes. They help in communicating the overall strategy of a business on a single page, ensuring everyone understands the business direction. They enable teams to see where they fit in and how their work contributes to the overall strategy. Strategy maps have four areas of objectives: financial, customer-oriented, internal business processes, and learning and growth. They help businesses to align their activities to their strategic objectives, monitor their progress towards these objectives, and make necessary adjustments. They can also be used as a communication tool to explain the strategy to all levels of the organization.
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