Some effective strategies to test a product with customers include creating a prototype, conducting user testing sessions, gathering feedback, and making necessary adjustments based on the feedback. It's also beneficial to identify your target customers and understand their needs, which can help in designing a product that provides value to them. Another strategy is to define a clear Product Value Proposition and ensure that your product delivers on this proposition. Lastly, consider developing a Minimum Viable Product (MVP) - a version of the product with just enough features to satisfy early customers and provide feedback for future product development.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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Most products fail due to poor product-market fit. Product-market fit can be achieved when a product meets customer needs in better ways than existing alternatives, and as a result creates significant customer value. The Lean Product Process is an actionable framework to achieve this product-market fit. It breaks the process down into six steps: identify target customers, select underserved needs, define Product Value Proposition, shortlist Minimum Viable Product feature set, build a prototype, and test with customers. This process minimizes rework as it facilitates rigorous step-by-step product thinking. To achieve product-market fit, keep the problem space separate from the solution space. The problem space identifies essential customer needs while the solution space focuses on product design. Multiple solutions can solve each problem in the product space. The first step in the Lean Product process is to identify the customer segment. Target customers are defined with key attributes...
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