The 4Ps in the Marketing Mix refer to Product, Place, Price, and Promotion. These are the basic elements that businesses need to consider when marketing a product or service. On the other hand, the 7Ps is an extended version of the 4Ps and includes three additional elements: People, Process, and Physical Evidence. 'People' refers to the employees involved in every stage of the business, 'Process' refers to the systems and procedures that deliver the product or service to the customer, and 'Physical Evidence' refers to the tangible elements that customers come into contact with that can influence their customer experience.
“Do I understand my customers? Do I address their full experience? Do I have the right talent?” The...
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