Amazon's strategies have significant implications on traditional retail businesses. Leveraging technology and user information, Amazon is able to deliver products without the need for a customer to place an order. This puts traditional retail businesses at a disadvantage as they may not have the same level of technology or access to user information. Amazon's cashless convenience store, Amazon Go, puts cashier jobs at risk as it eliminates the need for a checkout line. Furthermore, with Amazon Echo and Alexa, Amazon has access to private conversations of millions of people worldwide, which it can use to deliver products without the need to order. This level of personalization and convenience is something that traditional retail businesses may struggle to compete with.
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