The Purple Cow approach can have significant implications on small businesses. It encourages them to be remarkable and stand out in an overcrowded marketplace. This approach can lead to increased visibility and recognition for the business, potentially attracting more customers. It also challenges businesses to innovate and offer unique products or services, which can lead to a competitive advantage. However, it also implies that businesses need to take risks and be willing to deviate from traditional marketing strategies, which may not always be successful.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
View summary