Red oceans and blue oceans represent different types of marketplaces. Red oceans are existing, competitive markets where companies fight for incremental advantages and market share. These markets are often overcrowded, leading to price wars and limited profit margins. On the other hand, blue oceans represent untapped, new markets. In these markets, competition is irrelevant because the rules of the game are waiting to be set. Blue oceans offer the opportunity for high growth and profits.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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