What are the key factors to consider when selecting a strategic partner?

Some examples of successful strategic partnerships in the social network industry include the partnership between Facebook and Instagram, which allowed Facebook to expand its user base and Instagram to leverage Facebook's resources for growth. Another example is the partnership between LinkedIn and Microsoft, which integrated LinkedIn's professional network with Microsoft's cloud and productivity tools. Twitter's partnership with Google also stands out, as it made tweets searchable on Google, increasing Twitter's visibility and reach.

A strategic partnership can help attract small business owners by providing them with more comprehensive services or products. By partnering with another organization, a company can leverage the partner's strengths, resources, or customer base to offer something more attractive to small businesses. For instance, in the given context, a social network partnering with a business-focused video platform can provide small business owners with integrated advertisement tools, making it easier for them to run sponsored ads. This can attract more small businesses to use the platform, as it simplifies their advertising process.

Integrating back-end advertisement tools from a business-focused video platform can offer several potential benefits. Firstly, it can attract small business owners by simplifying the process of running sponsored ads on the platform. This can lead to an increase in the number of advertisers, thereby boosting ad revenue. Secondly, it can enhance the user experience by providing more relevant and personalized ads. Lastly, it can provide valuable insights and analytics about ad performance, helping businesses to optimize their ad strategies.