What are the key steps in tracking a partnership's activity progress?

To acquire more customers through strategic partnerships, several factors should be considered. Firstly, the potential partner's brand synergy and reputation in the market. A partner with a strong brand and positive reputation can attract more customers. Secondly, the partner's customer base. A partner with a large and diverse customer base can provide access to new markets. Thirdly, the partner's resources and capabilities. A partner with unique resources and capabilities can enhance your product or service offering. Lastly, the potential risks associated with the partnership. It's important to identify and calculate partnership value against potential exposure to risk.

An evaluation matrix is a tool that helps in weighing various partnership options. It allows organizations to compare different potential partners against each other based on various criteria. These criteria could include organizational buy-in, brand synergy, customer acquisition potential, and more. By assigning weights to these criteria, organizations can objectively assess which partnership option would bring the most value. This helps in making informed decisions and selecting the right partner that aligns with the organization's strategic goals.

The role of potential risk association in identifying and calculating partnership value is to measure the potential exposure to risk that a partnership may bring. It helps in assessing the value of the partnership against the potential risks involved. This evaluation is crucial in strategic decision making as it provides a clear picture of what the organization stands to gain or lose from the partnership.