What are the objectives to consider when creating a business case study?

A business case study can help in proving the value of your products or services to future customers by providing real-life examples of how your products or services have benefited previous customers. It serves as a credible and persuasive tool that demonstrates the effectiveness and success of your offerings. A well-structured case study can highlight the objectives of the client, the solutions provided by your product or service, and the results achieved. This can help future customers understand the potential benefits they can gain from your offerings, thereby proving its value.

Getting the candidate's permission is crucial in creating a business case study for several reasons. Firstly, it ensures that you are respecting the candidate's privacy and rights. Secondly, it helps to build trust and maintain a good relationship with the candidate. Thirdly, it ensures that the information you are sharing is accurate and approved by the candidate. Lastly, it protects your organization from potential legal issues related to privacy and confidentiality.

When choosing a candidate for a business case study, consider the following key factors:

1. Product Knowledge: The candidate should have a good understanding of your product or service. This will enable them to provide detailed and accurate information about their experience.

2. Remarkable Results: Choose a candidate who has achieved significant results using your product or service. This will make your case study more compelling and persuasive.

3. Recognizable Names: If possible, choose a candidate who is well-known or has a recognizable name. This can add credibility to your case study and attract more attention.

4. Switchers: Consider choosing a candidate who switched to your product or service after using a competitor's. This can highlight the advantages of your product or service over others in the market.