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The potential pitfalls in visual discovery include the complexity of the data, lack of prior knowledge, and the open-ended nature of the work. The larger and more complex the data, the more difficult it can be to identify patterns, trends, and anomalies. Additionally, if you don't have a clear hypothesis or understanding of the data going in, the process can become even more challenging and time-consuming.
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Visual discovery is the most complicated quadrant because it consists of two categories: testing a hypothesis and mining for patterns, trends and anomalies. Berinato says: "The former is focused, whereas the latter is more flexible. The bigger and more complex the data, and the less you know going in, the more open-ended the work."
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