The potential risks of transforming a product into an experience include the possibility of alienating traditional customers who prefer the original product, the risk of the experience not being well-received or understood by customers, and the financial risk involved in investing in the transformation. There's also the risk of the experience becoming outdated or irrelevant over time, requiring further investment to update or reinvent it.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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