Key Performance Indicators (KPIs) in the advertising industry are used to measure the effectiveness and success of advertising campaigns. They provide insights into how well a campaign is performing against its objectives. For instance, impressions measure the number of times an ad is displayed, giving an idea of the reach of a campaign. The Click-Through Rate (CTR) indicates the percentage of viewers who clicked on the ad, providing insight into the ad's effectiveness in driving engagement. Cost Per Thousand Impressions (CPM) helps in understanding the cost efficiency of the campaign. Similarly, Return on Ad Spend (ROAS) measures the profitability of a campaign, while Cost Per Acquisition and Customer Acquisition Cost (CAC) provide insights into the cost effectiveness of customer acquisition strategies. These KPIs are practical tools for advertisers to optimize their campaigns, allocate their resources more effectively, and ultimately drive better business outcomes.
With Part 2 of our KPI Dashboards collection, report even more detailed metrics about your projects,...
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