The TED family initially perceived OKRs as corporate and found it challenging to align them with TED's freethinking ethos. To overcome this, they introduced the concept of OMGs - Objectives and Measurable Goals. They used Antoine de Saint-Exupéry's book, The Little Prince, to explain that the idea behind OMGs was not to set metrics and strictly adhere to them. They emphasized that falling short of an objective was acceptable as long as the goal was ambitious. This approach helped them align OKRs with their ethos.
Articulate, track, measure, and assess your goals regularly with Objectives and Key Results (OKRs),...
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