Start-ups may face several challenges when trying to cross the chasm between early adopters and the mainstream market. Firstly, the two markets have different customer profiles and purchasing behaviors, which may require a shift in marketing strategies. Secondly, the mainstream market is often more risk-averse and less willing to adopt new technologies compared to early adopters. This can make it difficult for start-ups to gain traction in the mainstream market. Lastly, if a start-up loses momentum before crossing the chasm, it may struggle to recover and achieve market leadership.
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that s...
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