What innovation strategies contributed to the success of the Calm app?

Other companies can learn from the innovation management of the Calm app by observing and adapting to the needs and behaviors of their customers, just like Calm did when they noticed many customers were using the app to fall asleep. This led to the launch of 'Sleep Stories', a successful feature that further boosted the app's popularity. Companies can also learn to innovate by collaborating with well-known personalities, as Calm did by having celebrities narrate their 'Sleep Stories'. This not only added a unique aspect to their service but also attracted more users due to the celebrity factor.

Some of the notable narrators for the Sleep Stories in the Calm app include actors Matthew McConaughey and Stephen Fry, and singer Leona Lewis.

Sleep Stories is a feature introduced by the Calm app in response to the observation that many customers were using the app to fall asleep. It is essentially a library of bedtime stories designed for adults. Notable personalities such as Matthew McConaughey, Stephen Fry, and Leona Lewis have narrated these stories.