Dynamic pricing is a strategy where businesses set flexible prices for products or services based on current market demands. In B2B businesses, dynamic pricing can be used in various ways. For instance, in advertising businesses like Facebook, Google, and TikTok, dynamic pricing is used to charge advertisers different rates depending on the size of the audience they want to reach. Advertisers compete with each other for the best prices, which are determined by the demand and supply of the advertising space.
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