In the brand marketing model presented in Zag, focus is crucial as it helps a business to concentrate its resources on the best opportunities to increase sales and achieve a sustainable competitive advantage. It allows the business to target their products or services to the right audience, ensuring that the marketing efforts are not wasted. It also helps in creating a unique brand identity that stands out in the market.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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