PEST Analysis is crucial in business decision making as it helps businesses understand and navigate the external macro-environmental factors that might affect their operations. These factors include Political, Economic, Social, and Technological aspects. By understanding these, businesses can anticipate potential opportunities and threats, and make strategic decisions accordingly. It also aids in identifying potential markets, understanding market trends, and planning for future growth.
Dive into competitiveness data and take into account the dynamics of your venture’s financial, techn...
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