What is the purpose of Whirlpool's network of innovation mentors?

Challenging market 'orthodoxies' supports business innovation by encouraging companies to question established norms and practices in their industry. This can lead to the development of new strategies, products, or services that disrupt the status quo and provide a competitive advantage. For example, a company might challenge the orthodoxy that a product must be sold in a certain way, leading to a new, more effective sales strategy. By questioning and challenging these 'orthodoxies', companies can break free from traditional constraints and foster a culture of innovation.

Rapid experimentation plays a crucial role in the development of new products, services, and business models. It allows companies to test a variety of ideas quickly and efficiently, enabling them to identify the most promising ones and discard those that are not viable. This approach reduces the risk of investing heavily in a single idea that may not work out. It also fosters a culture of innovation and creativity, as employees are encouraged to come up with and test new ideas. Companies like Intuit and Kimberly-Clark use rapid experimentation to educate their teams about developing new strategies and busting old mental models.